2024 is about to end and of course, Netflix had to drop something that would get the viewers hooked. Its latest #Playback2024 campaign is one of its kind, featuring all of 2024’s obsessions. Be it Aditi Rao’ iconic walk in Heeramandi or Shalini Passi’s undeterred commitment to her skin, the effort put in bringing them all together is incredible! This isn’t just a video, but a look back at the rightful obsessions of the year 2024. Let’s look closely at what has got the viewers talking.
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What Stands Out
Let’s accept it, Aditi Rao Hydari was already popular but she became a national crush after her Gaja Gamini walk in Heeramandi. Didn’t we all try to ape it but never could? Only Netflix could make her do it again for their playback campaign. And who’s representing us all in drooling over it? None other than Lucky from Main Hoon Na! Aditi portrays the character with so much elegance, both in the series and in this campaign video.
Then comes one name that has recently risen in reality TV and is every girl’s obsession. Shalini Passi from Fabulous Lives V/S Bollywood wives is famous for her one-liner, “I don’t hold grudges because it affects my skin”. Who would’ve thought she’d be jamming on her statement that she made very casually in a conversation. But Netflix has made her do it. To add more masala to the magic, she’s sharing the frame with Darshan Bagdum.
The list has just begun. The video also features Tapsee Pannu re-creating her famous scene from Phir Aayi Haseen Dilruba.
But, it’s not just Tapsee who’s recreated her scene. The cuties from Laapata ladies, Sparsh Srivastava and Nitanshi Goel have done it too. Except here, his ‘English bolke bataye’ is for his love for Jaspreet Bumrah after India’s T-20 World Cup victory. And, how could Vaibhav from Kota factory not express his concern over his marks? The finale of this playback is to look out for. It presents Munawar Faruqui and Elvish Yadav, popular Bigg Boss winners, as the Red light and Green light of the popular series Squid game Season 1. Elvish won Bigg Boss OTT 2 and Munawar Faruqui won Bigg Boss 17. What makes this part interesting is Elvish mentioning “Ye vala saath mei jeetenge” when Munawar prevented him from falling in the video. Both are experts at roasting and sarcasm and their surprise collaboration has really stunned their viewers.
Viewers’ Thoughts
Netflix has really nailed it with its vast cast for this 2024 recap. Placing such opposite characters together in a single video would have required thinking out of the box, as is obvious. It is a complete creative leap, to say the least.
A viewer commented on Netflix’s Instagram handle about the budget, wishing on Santa to get this huge campaign budget. They’re practically thinking in the right direction, actually.
The reason fans are loving this playback video is because through it, they get to re-live the entire year’s memories and moments, all over again. It is also a fresh piece of content with not a sign of monotony. Instead, it is lively, energetic and relatable, which makes the fans giggle and share it with their friends to have fun along.
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