Shark Tank has become a household name over the last three years, and no, it’s not just about the kids’ rhyme Baby shark doo doo doo anymore. In fact, it is where the big sharks of the entrepreneurial aquarium swim and feed. This Shark Tank India Season 4 will be Bigger, Better and Bolder!
Diving In
We are talking about the Indian makeover of the globally hit show where not just one, but a panel of investors, a.k.a. Sharks, sit and decide the future of a hopeful start-up. How do they do so? By investing their money in exchange for some percentage of ownership or equity in the business idea pitched to them.
And what all do the entrepreneurs get? The most challenging aspect of scaling a small business, i.e., funds, gets sorted with the big sharks’ investments. The mentorship, the guidance, the advice are the added valuable bonuses that come along. These sharks have gained even more popularity ever since Shark Tank aired in India. So, their association with a particular emerging business automatically becomes more attractive to the general public.
Overview of Previous Seasons
The Shark Tank India was not expected to gain as much popularity amongst the Indian population as it actually has. It picked up from Season 1 itself when it drew mass attention towards new, emerging and innovative brand ideas. India saw a massive growth of entrepreneurs with the coming of Shark Tank to India. And it was not just about winning a pitch and getting investment, but also about the dreams and imaginations of people from all over India, beautifully presented on national television. People who found it hard to even voice their ideas otherwise, now have a whole platform where they can showcase, pitch and convince the great minds to join them on their entrepreneurial journey.
The sharks in question are established business tycoons. Previously, investors like Aman Gupta (the co-founder of BoAt), Anupam Mittal (founder and CEO of People group and Shaadi.com), Namita Thapar (Executive Director at Emcure Pharmaceuticals), Peyush Bansal (Founder and CEO of Lenskart), Ashneer Grover (ex-Managing Director of BharatPe), Vineeta Singh (Co-founder and CEO of Sugar cosmetics), Ritesh Agarwal (Founder and CEO of OYO) among others, have made up the panel.
New Faces, New Hopes- Kunal Bahal
Everyone knows Snapdeal is one of the biggest e-commerce platforms today. But how many of us know the minds behind it? One of them is Kunal Bahl, its co-founder, who will also be seen as one of the Sharks in the business reality show. He is a big name in the entrepreneurial world. He brings along with him a treasure trove of knowledge and insights. The aspiring start-ups can benefit a lot from him in the e-commerce sector.
His coming would allow a fresh new perspective to the show. The thrill and excitement around the show are ever-increasing and with the addition of new faces, it keeps getting better.
The Return of the OGs
Anupam Mittal, known for his mastermind when it comes to investing and supporting budding entrepreneurs, will be seen on the newest season once again. Previously, he has supported many startups on the show and his interest in those has taken them to great heights. Other returning Sharks include Aman Gupta, a cult favourite for his antics, Namita Thapar, popular for her valuable insight and fashion style, Peyush Bansal, known for his sharp and observant nature and Ritesh Agarwal, is one of the youngest billionaires in India at just the age of 30.
What’s Coming Next?
Previous seasons have seen a mix of surprises, both good and bad, sparkling innovations, some fun banter, some major controversies, a lot of trust gained and a few lessons learnt. The new and upcoming season is going to be no less. Instead, a new sharks’ introduction will add more to the list of emotions and perspectives.
While the entire set-up has been much loved, there were criticisms that the focus had been much more on the urban side of the entrepreneurs, during selection. India is an emerging country, and with such a vast population, the ideas, creativity and innovation are bound to be plenty. For this reason, Shark Tank India Season 4 is most probably going to rectify the imbalance and put more light on the regional side. There is a possibility that some specular business ideas are so far unrecognised. If given the platform, the brains behind them can prove that creativity can usher in any corner, not just urban.
This time around, there really is no end to imagination as to how far and what level of sectors will be touched. With sustainability becoming a dire need, there is a possibility that a lot of emphasis will be put on this sector, helping not just the nation, but the entire world towards betterment. The focus could also be more on the technology based businesses because of their expandability and a futuristic approach.
It is also assumed that with the new season, there will also be a shift in the presentation of a pitch. The emotional angle sits well with the Indian audience. So, this time around, the pitch might be a more in-depth look into the thought behind the idea, the founder’s vision and struggles. The Sharks will focus not just on scaling and profits, but also on having a strong base and passion amongst the upcoming businessmen.
Apart from that, it is also likely that the audience will become a part of the show, rather than being just viewers. This could be through introducing a voting system or being able to ask questions.
Shark Tank’s effect on the Indian Entrepreneurial system
While Shark Tank India Season 4 is the most awaited with all its new features and updates, the contributions of the previous three seasons can’t be overlooked. It has given a huge boost to the start-ups in India. Ever since, the nation has seen a dramatic increase in the number of new ideas and businesses. The audience developed trust in the start-ups after hearing their side of the story on the platform. Likewise, the entrepreneurs too, developed confidence in their products and services, and faith in the Sharks to recognise their true efforts and help them grow. Even the businesses that couldn’t get an investor on board benefitted from the pitch because of the national recognition.
Conclusion
A bigger, better and bolder new season is promised with all the speculations and assumptions so far. The addition of a new shark, stronger negotiations and an updated format is brewing even more curiosity amongst the audience and patience is at its peak. The previous seasons already gave a boost to the Indian start-up culture. People can’t wait to see what the new season will bring along. Now the question is – will the entrepreneurs be able to swim in the tank or will they drown? Whatever be their fate, one thing is certain this new season will be filled with a lot more thrill, drama and enthusiasm. It’s going to be more than just entertainment.
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